Advice on How to Increase Search Engine Ranking

We all know that it can be discouraging when you actively pursue an SEO campaign but the site does not rise to a satisfactory ranking and break the top 10 or 20 for your chosen keywords...  

One common reason a website will not show in the top of search rankings is because there is no content for the crawlers to scan. What can also be bad is duplicate content. For example, each of the <title> tags of your website should always be unique for every page and should not be too crowded with keywords. If your website has the same <title> tag for each pages or if you have no <title> tag at all in your pages, search engines will penalize you for poor content relevancy.

Other problems resides in bad media usage. For example if your site mostly uses graphical banners without alt text, it will be impossible for the search engines to scan the keywords contained in those graphical banners.

Finally websites that have content that is not based on a keyword analysis will most often fail to provide search engines with relevant information. 

In order to optimize your content and to increase search engine ranking, remember to get domain names, image titles, alt text, META tags and page titles that are keyword-rich.  It’s not necessarily just about the article's content but mostly about your content strategy based on your keyword research analysis.

To increase your site’s search engine ranking, aim for a high keyword density but not to the point that you are “stuffing” paragraphs. Aim for 1-2% keyword density.

It also helps tremendously to put keywords in bold writing, so you can guide your viewer to the most important points of the page. Add paragraph subheadings with keywords whenever possible.

These SEO tips will help to increase your website’s search engine ranking and bring your online company to new heights!