The 4 Most Important Search Engine Optimization Techniques

Every website owner should be familiar with the basics of SEO as well as these four master techniques.

1. Keep your website links organized

XML SitemapThe best Search Engine Optimization techniques include building your site with structure. Remember that search engines follow your internal web links in a logical way, so your layout should be easy to understand and simple to navigate. This is also why many SEO-friendly websites have an XML sitemap. In addition, your links should also be easy to read for viewers and search bots alike. Many webmasters are now putting the main keyword in the domain address and customizing their sub-domain address.

2. Create a keyword-friendly title page and title text

Keyword-Friendly Title Page and Title TextThe page title and website description are very important in Search Engine Optimization techniques. Not only does this let the visiting user know where he/she is, but it also helps get you noticed in search results. Besides customizing the page title, try to use the most important keywords at the top of the page. If you really want to start professionalizing the experience, try creating multiple landing pages with targeted keywords.

3. Complete SEO Optimization

Complete SEO OptimizationOne of the most important issues in Search Engine Optimization techniques is the completeness of your SEO objective. Remember to make everything on the page keyword friendly, including image text, subheadings, alternate text, and META tags. The entire page should have a recurring theme when it comes to keywording. In simpler terms, do not assume that only article content must be SEO-friendly. The right keywords should permeate your entire site structure.

4. Anchor and Mark Your Text

Anchor and Mark Your TextThe best Search Engine Optimization techniques not only involve writing new content but also inserting internal links and outgoing links. Depending on the context in which the link appears, you may get more clicks or fewer clicks. Anchored text should be correctly typed for HTML purposes and should also be at a pivotal point in the article, so that the reader is more inclined to click. You can also optimize your anchor text so that the visitor and major search engines know where the link is going in advance. Marking the keywords in your text, such as through a bold font, can help draw attention to the main points.

These are the four most important Search Engine Optimization techniques. Make sure that you are applying them on a major web campaign and you will see greater conversion rates!


Learn more about SEO techniques...

FREE SEO Guide! The competitive edge of an SEO Ready Website
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Local Search Engine Optimization—More Effective Than a Billboard

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