Facebook Training: How to Generate More Quality Facebook Followers

Do you have a professional real estate fan page – an outpost for your brand on the world’s most popular social media platform, Facebook?

If so, you know that the key to any successful platform isn’t merely having lots of followers, but a lot of quality followers – people who want to interact and engage with you and your brand as active clients, prospects, or supporters.

Finding these high-quality Facebook followers who are genuinely committed to your brand can be tough without the right kind of Facebook training. After all, it’s not a matter of “If you build it, they will come”; it’s about giving your potential followers a reason to join.

Here is a bit of Facebook training that can help you get more quality Facebook followers for your professional real estate fan page.

Give Them an Incentive

Why should people join your professional real estate fan page?

Create an incentive for them to like your page and become a follower. Offer a free consultation. Use content marketing to offer knowledge in the form of tips, advice, and analysis that can help them increase their homes’ value, sell their home faster, or improve their chances of finding the perfect house.

Facebook followers love to receive something in return for liking pages. The more you have to offer, the more followers will follow you.

Post During Peak Hours

When are most of your followers online and active?

During these windows is the best time to post on your professional real estate fan page, because people are more likely to see your posts. And if they share, like, or comment on them, you are more likely to reach their friends – giving you access to new potential followers. This brings us to…

Boost Engagement and Interaction

A big part of Facebook training is learning how to interact and engage with your fan base so they have an incentive to take action on your post by liking, sharing, or commenting on it.

To increase engagement with your Facebook followers – and increase the chance that they’ll share your content with others – do the following:

  • Use graphics, like pictures and videos
  • Ask questions
  • Use polls and surveys
  • Request their opinion on a topic or a post
  • Ask them to share, like, or comment
  • Include a call-to-action; ask them to click on a link or visit a site

Note that asking your followers to do something, to take some form of action, is perfectly fine and highly recommended.

Participate in Facebook Training

Perhaps the best way to learn how to effectively manage a professional real estate fan page is to enroll in professional Facebook training.

Facebook training can help you create specific tactics that generate new Facebook followers and advance your brand.

Find social media marketing experts to help – and read everything you can on Facebook to help you learn more about the platform and putting it to good use for your brand.

Social Media Marketing for Real Estate Agents

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