Social Media Marketing Training for Real Estate Professionals

We are firmly in the digital age, and with that comes a need to tap into one of the fastest-growing practices in the world today: social media.

Using social media to market your real estate practice is essential, especially if you want to directly target and interact with your potential clients and give them a chance to interact with you.

But how do you take advantage of social media effectively? How can you leverage a professional real estate fan page or Facebook business page like a pro and get the best results? The answer is social media marketing training.

The Need for Social Media Marketing Training

Social media has been around for over a decade now. There are those who have made use of professional real estate fan pages on Facebook, and many companies have Facebook business pages. People also use Twitter, LinkedIn, YouTube, and a variety of other tools to influence audiences.

Despite all of this, though, it is safe to say that most who use social media for marketing aren’t fulfilling their potential and using the platform in the most effective way.

After all, on any given day, you can see real estate professionals commit the following mistakes on their Facebook business pages or professional real estate fan pages:

• Posting inappropriate or ineffective content
• Failing to incorporate graphics and other visuals
• Creating content that doesn’t engage the audience
• Neglecting vital tools that Facebook offers its users
• Not understanding how to make use of analytics to track an audience
• Posting too frequently or not frequently enough
• Failing to interact socially with fans and readers

For these reasons and more, social media marketing training is essential.

Using Social Media the Right Way

The first step – beyond creating a professional real estate fan page for yourself on Facebook, the world’s most popular social media platform – is to understand the need for more education and training in the ways of social media marketing today.

Understand that the most important thing you can do on social media, by far, is interacting socially with your audience. This means actually talking to them as you would in person, asking questions, soliciting comments, and giving them reasons to want to participate with you on your Facebook business page.

You also need to understand what types of content engage your audience. What do they like to read? What do they like to see? What do they like to share with their friends?

You can also obtain social media marketing training from the same people who create your professional real estate fan page or Facebook business page, including one-on-one training over the phone and/or on-site training at your brokerage that is often complimentary and teaches you the essentials of running a social media platform the right way.

If you have a professional real estate fan page, or are considering creating one, turn to professionals who can create your online presence and give you insight as to what works and what generates results.