Three Key Reasons Why RE/MAX® Realtors MUST Have a Professional RE/MAX® Facebook Business Page

The Internet is booming – and so is social media strategy for businesses like real estate agencies.

Consider the facts:

  • The Internet is used daily by an estimated 300 million people
  • Facebook has over 750 million users and 138.9 million monthly unique American visitors
  • Approximately 41.6% of the American population has a Facebook account


With numbers like that, a RE/MAX® realtor absolutely cannot afford to not have a RE/MAX® Facebook business page and incorporate it into his or her RE/MAX® website and overall social media strategy.

Even considering the raw potential of diverting these users and this incredible amount of web traffic to their RE/MAX® websites, many agents still do not understand the importance of a social media strategy and a professional RE/MAX® Facebook business page today.

Here are three reasons why RE/MAX® realtors absolutely must have a RE/MAX® Facebook business page.


1. RE/MAX® Facebook Business Pages Deliver Targeted Web Traffic

Web traffic is great – everyone needs visitors to their websites – but not all traffic is created equal. Traffic that you actually want to have on your website – in other words, people who are actually interested in pursuing your services – is called targeted traffic.

Professional RE/MAX® Facebook Business Page

RE/MAX® Facebook business pages are terrific sources of targeted traffic because only those interested in what you have to offer click on the link to the page. So, if you receive 10,000 views a month, chances are, at least 50% of those visitors need your services – and probably more.

This helps to eliminate traffic that finds its way to your RE/MAX® website accidentally and gives you a great chance to reach out to a broad audience of potential clients.

Which leads us to…


2. Facebook Pages Generate More Leads and Feed Into RE/MAX® Websites

A professional RE/MAX® Facebook business page with call-to-action rich application forms can generate more leads right from your own Facebook business page.

When you have an expert company set up your professional Facebook business page, you are basically creating a doormat to your official website. As a realtor, you more than likely understand the critical need for a website. But, a website is not worth much unless visitors can find it.

A Facebook business page wall has links that feed into your official RE/MAX® website. Therefore, the people who find your Facebook business page and need the services of a realtor are highly likely to click through to your website and find out more information.

Professional RE/MAX® Facebook Business Page


3. Facebook Pages Increase Your Exposure

The third reason why you must have a professionally designed page as a part of your social media strategy is because they increase your exposure and enhance your brand. This happens naturally – visitors see your professional Facebook business page and identify you as an expert in the field.


This is why you need a professional RE/MAX® Facebook business page : increased exposure, more traffic, and more clients. The future is today! Are you taking advantage of the power of social media? 

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