Use Link Bait Strategies to Earn More Website Traffic
Getting other websites to create relevant links back to your website – called back-linking – is one of the most powerful ways to gain more website traffic through a higher search engine ranking, bar none.
After all, Google evaluates websites based on what other people think of them. In this way, a link from another website back to your website is like a third-party vote saying that your content is relevant, useful, and engaging.
As a result, you want as many of these relevant links as you can get to boost your search engine ranking.
Here, we'll discuss creating something called link bait to attract relevant links as a part of a back-linking strategy for your website.
What Is Link Bait?
Link bait is anything that other people want to link to, put simply. In other words, it is a feature on your website that attracts attention in one way, shape, form or fashion that people want to point out to visitors on their sites.
In general, there are two types of bait that you can use for your website: content and tools.
Content
Content is something created to convey some bit of information. This can be a blog post, article, static page, picture, video, infographic, or something else that people can digest.
Tools
Tools are things people can use for some purpose. A calendar is a tool, for example. A widget that displays local weather is another tool. These can range from simple to complex. Here is an example of a mortgage calculator from a real estate agent's website that lets you see how much you'll owe monthly on a mortgage loan.
Content and tools create relevant links that direct people back to your website.
Why Is Back-Linking Important?
Back-linking is incredibly important for higher search engine rankings because it is one of the major signals Google uses to determine how useful and popular your website is.
As a result, you want as many relevant links pointing back to your site from reputable places as possible. Note the word 'reputable'. Content farms, article directories, and websites created solely to sell backlinks can damage your search engine ranking.
Using Link Bait for Back-Linking
The best way to create good link bait is to think of what your visitors would find useful, entertaining, informative, and helpful.
Put yourself in their shoes. What can you create that is enticing enough for other people to share? People like to know the latest news that is going on, so sharing that helps. Also, people like things that appeal to their visitors. A website about real estate would like to link to that mortgage calculator linked above.
Having a blog is one of the best ways to attract links because you can share your expertise with the masses. Consider also creating a white paper on a topic in your field, or a helpful infographics. For more help, contact EntrepreneurWeb.com for better rankings and more visibility.
