What Can You Do To Increase the Amount of Time Your Visitors Stay On Your Website?

If you have a website, then you definitely need to be using Google Analytics to learn more about the audience you are reaching, which keywords are working, the number of page views you are getting, and the bounce rate.

Many people have websites that have a high bounce rate (number of people who come to one page and then leave the website) and simply are not sure what they can do to increase the amount of time visitors stay on their website.

The Importance of Website Architecture

When creating a website, the architecture of the website is incredibly important. By using internal linking you may be able to decrease your bounce rate and increase the number of page views for other pages on your website. Internal linking will basically direct your visitors to other, relevant pages – which can be a powerful tool in decreasing the bounce rate and can be easily tracked with Google Analytics.

Design Matters 

In addition to having a solid website architecture, it is also essential that your website is designed in a manner that is appealing to the eye. If people visit your website and visually do not like what they see, then you will more than likely find in your Google Analytics report that a lot of people that view your website are not staying very long.

Include a Call to Action

It is also important to include a call to action when writing website content. The call to action can be as simple as including “contact us” at the end of a blog. To be effective, the call to action needs to be appealing for the visitor. For example, you can say, “click here to sign up for our newsletter to get free coupons” or something similar.

In addition to the above, below are a few other ways to increase the amount of time visitors stay on your website:

• Include a blog
• Use pictures and videos
• Add a live chat feature (if appropriate)
• Encourage interaction

Keeping people on your website longer and reducing the bounce rate is a huge part of a successful website. If you are using Google Analytics and have a lot of page views but people quickly leave your website, then you need to change your website. Having a high number of page views is great, but not if they are rapidly leaving your website.

If you are looking to increase how long people stay on your website, then use Google Analytics to determine your bounce rate. Then, commit to the resources needed to improve the overall design and structure of your website, including adding a call to action when appropriate.

For crucial help for better performance, contact EntrepreneurWeb.com today.